# DREAMLABS

> DREAMLABS is a performance and creative agency for direct-to-consumer (DTC) brands, founded by operators who built and exited their own 8 and 9-figure brands. Based in the United States.

## What We Do

DREAMLABS is a full-funnel DTC growth agency specializing in paid media, creative strategy, UGC production, email and SMS retention, and performance analytics. We serve founder-led DTC brands spending $50K–$1M+ per month in paid advertising.

We are not a generalist agency. Every founder at DREAMLABS has personally scaled a consumer brand to exit. That operating experience shapes how we build systems, allocate budgets, and evaluate creative — we make decisions as owners, not vendors.

## Services

- **Performance Marketing** — Paid social and search strategy on Meta, Google, and emerging platforms. Channel mix, budget architecture, and scaling built around contribution margin and unit economics. We do not optimize for platform ROAS — we optimize for what acquisition actually costs against your margin.
- **Creative Strategy** — Hook development, creative briefs, concept testing, and iterative content frameworks that compound over time. We build creative as a system, not a one-off.
- **Creative Production** — High-volume UGC and branded content production. Over 3,000 creatives delivered per month across the portfolio.
- **UGC Network** — 900+ vetted creators across verticals. Managed sourcing, briefing, and quality control.
- **Email & SMS** — Full lifecycle retention programs: flows, campaigns, segmentation, and deliverability.
- **Analytics** — Contribution margin dashboards, attribution modeling, cohort analysis, and media efficiency reporting. Blended reporting that gives you signal you can act on — not numbers designed to make the platform look good.

## Our Operating Philosophy (The Lab)

We run four systems for every client:

1. **Contribution Margin First** — Every budget decision runs through contribution margin and unit economics, not platform-reported ROAS.
2. **Budget Architecture** — Systematic allocation across channels based on incrementality, payback periods, and marginal CAC curves.
3. **Attribution Clarity** — Blended CAC and MER dashboards, post-purchase survey data layered into attribution models, cohort-level readouts for true payback periods.
4. **Testing Velocity** — Structured creative and audience testing at scale, with disciplined iteration frameworks.

## Founders

- **Blake Pinsker** (CEO) — Led growth at MVMT Watches through a 9-figure acquisition by Movado Group. Expert in creative performance, UGC strategy, and hook architecture. Deep experience scaling DTC brands from $10M to $100M+.
- **Torii Rowe** (CGO) — Built MANSSION from zero to 8 figures in under 3 years as the sole growth operator. Specializes in paid media systems, CAC architecture, and P&L-driven growth. Former in-house operator turned agency founder.

## Credentials

- $1.3B in managed ad spend
- 3.2× average blended ROAS across portfolio
- 75+ DTC brands scaled
- 3,000+ creatives delivered per month
- 900+ creators in network

## Notable Clients

MVMT, Gymreapers, BYLT Basics, Kenny Flowers, ClearStem Skincare, Peluva, Hyer Boots, Macro Plate, Black Crows, YoPrettyBoy, House of PepsiCo, SKYLRK, Arey, Cirkul, Woo More Play, Savage Jerky, Dilettoso

## Target Client Profile

- Founder-led DTC brands
- $2M–$50M+ in annual revenue
- Spending $50K–$1M/month in paid media
- Seeking to scale acquisition while protecting contribution margins
- Particularly strong verticals: apparel, beauty, wellness, food & beverage, outdoor/lifestyle

## Why Founders Choose DREAMLABS

- Agency founders have personal DTC exits — they understand P&L, not just media metrics
- Full-funnel capability means no coordination overhead between agencies
- Creative volume (3,000+/month) with strategic direction, not just execution
- Systems-first approach: reporting, attribution, and testing infrastructure built before scaling spend

## Contact

Website: https://dreamlabsagency.com
Contact page: https://dreamlabsagency.com/contact
New business: founders@dreamlabsagency.com
Case studies: https://dreamlabsagency.com/work
Services: https://dreamlabsagency.com/services
About: https://dreamlabsagency.com/about